Caroline Mackay is a Freelance Designer and Illustrator who helps clients to put their best foot forward with a clean and considered design aesthetic. 

Before her venture into freelancing full-time, Caroline spent seven years honing her design skills working in full-time and freelance roles across Australia, the UK and the Netherlands. Since making the leap into freelancing, Caroline has worked with private companies, startups, publishers and NGOs. With a contemporary and restrained design eye, Caroline’s approach to design helps clients stand out amongst the noise. 

Caroline is passionate about all things editorial and has enjoyed working in the magazine space as both a designer and Illustrator. She has art directed several print and eMagazines and works on illustration for both editorial and surface design. 

Caroline’s illustrations evoke a sense of vintage nostalgia and feature both handmade and digital elements – often using ink and hand-drawn brush work. In a world fixated on consumption, she is interested in our obsession with food, products and packaging.

In her spare time Caroline enjoys many personal bio clichés such as coffee and running as well as de-cluttering, making raw treats and the occasional podcast overdose.

To say hello or discuss working together, you can email



Caroline is a 5 star freelancer. The quality of her work, her patience and understanding of the project is always excellent. She is a pleasure to work with and we look forward to working with her again soon.
— 222 Sports

We first hired Caroline to design a report and have been back to her a number of times since. We are so impressed with her print design skills that we wouldn’t go to anybody else. She is very skilled and creative, and brings our own ideas to life as well as making her own suggestions. The quality of her work is by far some of the best I’ve seen. Highly recommended!
— The British American Security Information Council

Caroline’s design work was tasteful, modern and aesthetically everything that I was after. She was a pleasure to work with as I didn’t need to give her much, if any, instruction and she delivered a perfect product.
— Align Life


Selected clients

Transport for London, London Underground, Visit California, Care UK, Barnardos, AS&K, Australian Pharmacist, PA Consulting, Bound Round, Family Travel, Wine Gallery, RealView.


Adobe CC: InDesign, Illustrator, Photoshop, Acrobat Pro


Bachelor of Graphic Design
University of Canberra

Digital Typographic Design Short Course
London College of Communication


Young Achiever Award
ACT Creative Excellence Awards (2014)

Most Professional Design Student
University of Canberra, Australia (2011)