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About me

Caroline Mackay

Since graduating from the University of Canberra, I’ve spent time honing my design skills working in full-time and freelance roles across Australia, the UK and the Netherlands.

I’m now based in Wollongong, Australia, where I work with both local and remote clients to produce marketing and publishing materials with a clean and considered design approach. My focus is on print and editorial design — magazines, e-books, flyers, brochures, reports etc. but I’m also a keen Illustrator and up for any projects where I can utilise both design and illustration. My goal is to offer advice and consultation on the best approach for each specific project—no cookie cutters or templates here.

In my spare time I enjoy the usual personal bio clichés like drinking coffee and getting outdoors as well as making raw treats and overdosing on podcasts.


What i’m listening to:

No Filter with Mia Freedman
Shameless with Michelle Andrews & Zara McDonald
Bang On with Myf Warhurst & Zan Rowe

what i've been Making:

Salted Caramel Popcorn by Livia’s Kitchen
Chewy Peanut Butter Balls by Gina Burgess
Chickpea Blondies by Ambitious Kitchen


“Design is so simple, that's why it is so complicated.” – Paul Rand

In a bid to stand out among all the noise, it’s easy to assume you need to say more, add more, design more. But the “less is more” approach works I’m a firm believer that drilling down on what you actually want to say and delivering properly and clearly on that – nothing more, nothing less – should always be the end goal.

Design should be the medium which helps deliver your message, as opposed to being a distraction from it. Remaining a recognised and trusted brand through the design you put out to the world is simple – be consistent with your brand and deliver quality design that is a visual joy for people to consume.



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Identifying your needs

What are you hoping to get out of engaging a designer? Let’s find out what your end goal is and establish a route to achieving that goal.


Tell me everything!


I like to get a good idea of what your company does, familiarise myself with your brand (or *gasp* lack thereof) and establish how we can best utilise it for the project.

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The work

I’ll wave my designer wand and create a bespoke solution. We’ll then work together refining until it’s just right.



Time to share with the world! I’ll bid you farewell (until next time!) and deliver all the final files you’ll require.


Services I offer


Editorial Design

Magazines, books & other specialty publications



Brochures, annual reports, white papers & eBooks


Marketing collateral

Business cards, flyers, signage, banners etc.



Icon design, surface & pattern illustration


Interested in working together?

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