CAROLINE MACKAY

A little about me

From my little office nook in Wollongong, Australia, I work with both local and remote clients all over the globe to produce marketing and publishing materials with a clean and considered design approach. If you like busy and over-the-top design, this is not the place for you!

Since graduating from the University of Canberra, I’ve spent time honing my design skills working in full-time and freelance roles across Australia, the UK and the Netherlands.

I love clean print and editorial design — magazines, e-books, flyers, brochures, reports etc. but I’m also a keen Illustrator and up for any projects where I can utilise both design and illustration. I offer advice and consultation on the best approach for each specific project—no cookie cutters or templates here.

In my spare time I enjoy the usual personal bio clichés like drinking coffee and getting outdoors as well as making raw treats and overdosing on podcasts.

 
 

What i’m listening to:

No Filter with Mia Freedman
The Junkees with Dave O'Neil & Kitty Flanagan
Bang On with Myf Warhurst & Zan Rowe


what i've been Making:

Gluten-free Brownies by BBC Good Food
Chewy Peanut Butter Balls by Gina Burgess
Kladdkaka by Scrummy Lane

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Services that I offer

 

Magazines
& Publications

Super-neat editorial design + typesetting for magazines, books and specialty publications.

eBOOKS &
PDF LEAD MAGNETS

PDF layouts designed to entice readers to joyfully download and engage with your content.

MARKETING & SALES COLLATERAL

Eye-catching design that retains customers and creates new ones. Flyers, brochures and more…

RESEARCH REPORTS & WHITEPAPERS

Reports that people actually want to read! Think clean, bold layouts + fun charts and graphics.

 
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MY PROCESS

 
 
 

Identifying your needs

What are you hoping to get out of engaging a designer? I’ll find out what your end goal is and establish a route to achieving that goal.

 

Tell me (and send me) everything!

I like to get a good idea of what your company does, familiarise myself with your brand and go over the specific project requirements. Then I’ll probably nag you to send me all of your content and brand assets!

 
 
 

The work

I’ll wave my designer wand (aka open up InDesign & Illustrator) and create a bespoke design solution based on your specific needs. Taking your raw content and making it look great is what I love doing! We’ll then keep working together and refining until it’s just right.

 

Delivery

Time to share with the world! I’ll bid you farewell and deliver all the final files you’ll require but I’m always on hand after the project is completed for edits or to answer any questions you may have.

 

See my latest work on Instagram

 

Well, that’s enough about me!

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